Investing In Exceptional Companies

Crux Capital is focused on the support and growth of founder-led and family-owned businesses. We partner with a select number of high-quality businesses and work with management teams to build value over the long-term. Our team comprises seasoned professionals with deep operational and investment experience in the consumer and services sectors. We implement strategies to build and unlock value over time in partnership with company management.

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Our Story

Crux Capital is the ideal partner for owners seeking liquidity, generational transition, capital for growth or recapitalization.

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Meet The Team

Our team, led by seasoned professionals, are at the heart of Crux Capital's success.

Meet The Team

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The Process

Learn about our process from first contact through to closing. Transparency is at the heart of our operation.

See How It Works

HTeaO
Superscapes
Newman Lawn Care
On Duty Tree & Landscape
Fuego Tortilla Grill
Fast Eddie’s
Woody’s Brands
Little Woodrow’s
Uncommon Brands
Buff City Soap
Inc. Magazine - HTeaO Feature

“They are real partners. We work together on a daily basis as we grow to 500 or 1,000 stores. I think it’s wise for me to gain partners who have been down that road before. This partnership was a carefully orchestrated alignment of interests between every single party.”

— JUSTIN HOWE, CO-FOUNDER AND CEO OF HTEAO