HTeaO Welcomes Chris Phillips as Chief Financial Officer

Original Article: QSR Magazine - February 19, 2026

The future is looking pretty tea-riffic for Crux Capital portfolio company HTeaO, the nation’s leading iced tea franchise, who recently welcomed Chris Phillips as its new Chief Financial Officer.

Chris will oversee finance, accounting, information technology, and strategic planning as the brand continues its rapid growth across the country. He brings more than 20 years of finance and strategy experience with highly franchised restaurant organizations, including senior leadership roles with Popeyes Louisiana Kitchen and Darden Restaurants. At Popeyes, he was part of the executive team that supported the brand’s $1.8 billion sale to Restaurant Brands International.

“I’m excited to join HTeaO at such a pivotal time,” said Phillips. “The brand has built incredible momentum, a deeply engaged franchise system, and a loyal and growing customer base. I’m energized by the opportunity to strengthen the financial foundation of the business and partner with franchisees and leadership to support smart, sustainable growth.”

“Chris brings the rare combination of strategic vision and hands-on operational experience,” said Justin Howe, co-founder and CEO of HTeaO. “His leadership will be instrumental as we continue investing in our franchisees, our people, and the future of HTeaO.”

Phillips will focus on strengthening HTeaO’s financial and technology infrastructure, supporting franchisee profitability, and helping execute the company’s long-term growth strategy.

With Chris on board, HTeaO is ready to steep things up. His experience is a great blend of strategy, leadership, and restaurant know-how — exactly what the brand needs as it pours into its next chapter.