HTeaO is a franchisor providing ultra-premium tea, water, coffee and related products to customers in-store or drive-thru. They are committed to providing the absolute best quality iced tea money can buy in 25 sweetened or unsweetened flavors. Founded in 2009, the company has become one of the fastest-growing retail brands in the country by providing world-class support to its franchisees.

Industry
Food & Beverage
HQ Location
Fort Worth, Texas
Year of Acquisition
2022
Status
Active
Website
hteao.com
Social Media

FIND YOUR FLAVOR

Great tea starts with great water; that’s why HTeaO first purifies its water with reverse osmosis filtration before enhancing the water with minerals to make its tea stand out even more. Their focus on creating all natural drinks doesn’t stop there – the flavor profile for each tea blend come from dried fruit brewed inside of the tea bags, and cane sugar is used to sweeten the teas. There are zero artificial sweeteners or syrups used in any of HTeaO’s products.

It goes without saying that HTeaO is proud of the tea they produce, but they are also proud of their passion for supporting local communities. Their motto “Brewing Purpose” is more than a tagline, with hundreds of community outreach events across all locations, each geared toward providing refreshment to those who serve – from firefighters to nurses to educators, HTeaO shows up for those who are in service to their local community.

Crux Representation

Wayne Moore

Managing Partner

James Kay

Partner

Jack Livers

Vice President

Ardi Sahinovic

Director of Business Development

Kale Kolbe

Senior Associate