Breaking: D CEO Names Uncommon Brands as “Under $50M Deal of the Year”

Original Article: D Magazine - May 08, 2025

Garrett Mills, CEO of Uncommon Brands accepting this award!

The results are in: D CEO’s 2025 M&A Award winners have been announced—and we’re proud to be included among such remarkable company.

On May 6, D CEO hosted its 12th annual Mergers & Acquisitions Awards at On the Levee, spotlighting the most impactful transactions across North Texas. Presented in partnership with the Association for Corporate Growth–DFW, the event honored the visionary dealmakers behind the region’s standout mergers, acquisitions and financial moves.

We could not be more excited for Uncommon Brands to be awarded the win in the category of “Under $50 Million Deal of the Year!” To be acknowledged in this way speaks volumes in terms of how the team’s strategic planning and hard work are helping to shape the future of business in DFW. It also speaks to the creative power of our people, whose aligned energies and intentions are moving beyond the edges of the “vision board” and entering into the manifestation phase.

Since launching in 2023 with partnering private equity firm Crux Capital, Uncommon Brands has focused on identifying emerging food and beverage concepts with strong potential. Beyond providing capital, the company offers hands-on operational support to help founders grow and scale their businesses.

Within its first year, Uncommon Brands invested in two Texas-based fast-casual concepts—Fuego Tortilla Grill and The Rice Box—both reflecting the company’s commitment to founder-owned brands with growth opportunities.

Moving forward, Uncommon Brands plans to continue expanding its portfolio while supporting the growth of its existing brands.