HTeaO Ranks #5 on Franchise Times’ 2026 Fast & Serious Winners List

Original Article: Franchise Times - June 24, 2026

It’s not the first time and we certainly hope won’t be the last time that Crux Capital portfolio company HTeaO makes the Franchise Times “Fast & Serious” list, which was created to identify fast-growing franchise systems that demonstrate long-term staying power. To evaluate franchisors, they use a 10-point formula that includes % sales growth, % unit growth, $ sales growth, and unit growth over the past three years. It is a credit to the hard work of the HTeaO management team and franchisees to be included in the Top 5 with brands like Dave’s Hot Chicken and 7 Brew Coffee.

About HTeaO

HTeaO is a beverage franchise specializing in a wide selection of iced teas and is one of the fastest-growing concepts in the franchise industry. A typical location offers more than 20 tea varieties, helping the brand attract customers seeking both variety and value.

One of the things customers love the most about the brand (outside of their beverage menu) is how deeply they lean into community involvement, considering this engagement to be one of the major roles leading to the franchise’s overall success. President Heath Nielson has emphasized that operators who “actively engage with local residents and organizations are better positioned to build lasting relationships and understand the unique needs of their markets.” This grass roots approach has been a key part of the brand’s growth strategy.

The company experienced significant expansion between 2022 and 2024. During that period, its store count increased from 67 locations to 131, representing growth of more than 100 percent. Systemwide sales also climbed sharply, rising from approximately $51 million to $116 million over the same timeframe.

Like many brands in the food and beverage sector, HTeaO focuses on delivering affordable quality while adapting to consumer preferences. The company continues to introduce new menu offerings, including seasonal and limited-time beverages, to maintain customer retention.

Looking ahead, HTeaO is interested in attracting experienced multi-unit franchise operators. However, company leaders stress that expansion efforts are intended to strengthen relationships with local communities rather than simply increase store counts.

Key Growth Metrics (2022–2024)

• Brand: HTeaO
• Sales Growth: 127.2%
• Unit Growth: 104.7%
• Locations: Increased from 67 to 131 stores
• Systemwide Sales: Increased from $51 million to $116 million

These results helped position HTeaO among the top-performing franchise concepts recognized for exceptional growth during the period.