Crux Capital Managing Partner, Wayne Moore, named as a Top 500 Business Leader in North Texas by D CEO

Original Article: D CEO - November 21, 2024

We are thrilled to report on the recent inclusion of Crux Capital’s Managing Partner, Wayne Moore, in D CEO’s ranking of the Top 500 Most Powerful Business Leaders in North Texas for 2025!

In connection with this annual leadership ranking, the magazine’s managing editor, Ben Swanger, published an article highlighting the professional achievements and entrepreneurial excellence that qualifies Wayne for such a distinguished award.

We considered summarizing this article in our own words, but instead would like to encourage readers to check out the original for themselves, as it nicely maps out the evolution of thinking that led to Wayne forming Crux Capital back in 2019 and does a good job illustrating how the firm has grown via standalone investments in businesses that are near and dear to our Texan hearts.

From the overwhelming success of Crux’s initial acquisition of plant-based soap franchise, Buff City Soap, to another local legend, HTeaO, it’s self-evident that Wayne’s passion for investing in consumer and commercial services companies has yielded positive outcomes for investors and consumers alike. Each of the companies that comprise Crux’s portfolio shine in their own unique way and Wayne’s commitment to building best in class brands is the driving engine that creates the firm’s forward momentum.

So what’s next for Crux? With the 2023 launch of Uncommon Brands, Wayne remains on the hunt for the next big brand – this time focusing on the food and beverage space. Stay tuned and see how things continue to unfold and please join us in congratulating Wayne for this well-deserved recognition!