Liquid Laundry Soap Now Available at Buff City Soap

Original Article: AdWeek / Agency Spy - September 25, 2024

If your liquid laundry soap was a superhero, would it be a stain-fighting strongman or a fresh-scented defender? We’re excited to share that when it comes to Buff City Soap’s liquid laundry soap, you don’t have to choose! Offering up the best of both worlds—this new product line is a powerhouse of stain-fighting strength and fresh scent, all in one bottle!

Julia Evans, Vice President of Marketing at Buff City Soap in Kyle, Texas spoke with Studio 512 about a new product to answer fan demand: Liquid Laundry Soap.

Can you explain to us what sets your laundry line apart from competitors?

“Of course! All of our products our handmade, plant-based and free of harsh chemicals. This includes our laundry soap line! One of the clear distinctions that we try to make is that we do not call our laundry soap ‘detergent,’ because we are free of all harsh chemicals. We still have the same stain-fighting and cleaning powers as your household detergents, just without the harsh chemicals! This is why we call it ‘laundry soap’ instead!”

Another thing that makes Buff City Soap so special is the ability to customize. Can you tell me more about that?

“Yes, we specialize in scent customization. We set ourselves apart by offering over 30+ scents for you to customize your laundry soap or any other product in the store. You can even create custom scent blends for your products! Some guests even like to have different scents for different items in their house. For example, I was my clothes in one scent and my bedding in another. It keeps laundry day fun!”

Sometimes it’s the little things in life that make the biggest difference—a kind word, a quiet moment, or even a satisfying whiff of Buff City Soap liquid laundry soap!