Buff City Soap Smells so Good You’ll Want to Eat It. Don’t.

Original Article: AdWeek / Agency Spy - July 18, 2024

Just in time for National Laundry Day on April 15, Crux Capital portfolio company, Buff City Soap, is back with another installment of their “Smells so good you’ll want to eat it. Don’t.” campaigns. This time the spotlight is on their Coconut-scented Laundry Soap Plus, which smells just like a mouthwatering coconut cream pie. In the latest ad, a woman thinks grabbing a few bites might be a good idea.

Spoiler alert: it’s not!